Summary – Wandering Mind In Nilai 3
Today is my off day. Yes.. Friday. You may wonder why it’s Friday and not Sunday. Well, I sort of in charge of the maintenance in the mill and unfortunately Sunday is the only day in the week to do maintenance work. So they changed my off day to Friday.
Hm actually I started off this entry with the intention of telling you how exhausted I am. I just came back from Nilai 3. “Somebody” in my family is going to get married this coming Chinese New Year, and the mother insist me to bring her there for some shopping therapy heheh.
I don’t know shopping have therapy effect.. do you?
Anyway.. everything ends well. Bought some items for the wedding, and bought dinner there. Being the only driver I am very tired right now… So I’m going to bed now
But first here are some interesting thing I observed in Nilai 3
- The shop is very well organized. If you aim for a wedding shop, And you go into one, I assure you there will always be another wedding shop within visible range. So you end up walking to that shop, then another shop and then another shop.. (All shop will be accessible)
- Then when you are tired from all that walking, your standard can sometime drop. If for example, you are looking for a red curtain… The first few stores, you will insist on that color, nothing less. But after you have make a “tawaf” (go around the block) you may be content with some reddish curtain, just to get it over with 🙂 (In the end… more option and thus more business)
- I’m not sure why.. but there will always be one shop that is selling the cheapest price. The thing is… we never can guess the pattern. So that’s why people will jump from shop to shop searching until they have to make that final jump to an “ice kacang” stall.
- There is one shop where the salesperson is very friendly. Even though we had made it clear we are not buying anything from the shop, he still help us to figure out how many meter of cloth we actually need, and some consultation on the design. We named the shop “Kedai Pandai Kira”. Why? Because if we can’t find what we want from elsewhere, that shop will be our first place to go back to. (See… you help people, people will help you)
- I used to wonder, why when there is one shop selling cloth, all the shops there will be selling cloth. I thought that was just foolish. But then it struck me, the people who go there to buy cloth, will not go elsewhere. They will browse around that place because they will be able to find what they want with very less energy spent walking. The market is there.. all they need to do now is to effectively promote it and improve the service. Brilliant.
- There is one shop actually offer free cold water for people walking by. No obligation… The weather is hot, so people window shopping will start looking for water instead. Offering free water will get the traffic drop by and maybe sell a few items.
There… Now I’m going to bed, Any other marketing / promotion tips you can think of?